A New Era for Men's Apparel at Lionel’s Western Wear

Since our founding in 1959, Lionel’s Western Wear has been a cornerstone of our community, offering quality apparel to our valued customers. Over the past two decades, our focus shifted predominantly toward women's fashion, inadvertently sidelining our men's collection. We recognize this oversight and are committed to making it right.

We’re excited to announce the revitalization of our men’s section—carefully curated with brands that reflect the modern man’s lifestyle. Men who value quality, grit, and comfort. Men who hunt, fish, build, and show up to country concerts on a Friday night. Here’s a closer look at the brands leading this new chapter at Lionel’s:

Texas Standard

Born from a desire to represent the unique Texan identity, Texas Standard delivers timeless apparel built with purpose. From polished sport shirts to breathable performance polos, each piece is designed and distributed right here in Texas. With a focus on clean design, lasting comfort, and Southern heritage, this brand redefines what it means to dress like a Texas gentleman. As a bonus, they donate 10% of all profits to Texas-based charities—proving that style and substance can go hand in hand.

Burlebo

Based in Austin, Burlebo is rooted in the spirit of the outdoors. Their pieces are made for men who live beyond the pavement—hunting, fishing, or just relaxing by the fire pit. Their collection includes performance hoodies, ultra-soft graphic tees, and functional polos built to move. It’s rugged, functional apparel with a laid-back confidence that makes it equally suited for the field or a casual night out.

Ferrell Brand

Ferrell Brand brings a fresh energy to Western-inspired clothing. Proudly made in Texas, their apparel is designed for men who appreciate grit, tradition, and a touch of modern edge. Whether it’s a pearl snap shirt that feels like a throwback or a performance polo ready for today’s pace, Ferrell strikes that rare balance—heritage feel with contemporary fit.

Raised by Coyotes

Bold, unapologetic, and distinctly Texan, Raised by Coyotes is redefining Western performance apparel. Their motto, Go Everywhere®, is a promise: whether you’re on the golf course, at the ranch, or downtown for a drink—you’ll be comfortable, confident, and ready for what’s next. From eye-catching polos to reimagined pearl snaps, their pieces turn heads without trying too hard.

At Lionel’s Western Wear, we’re not just adding clothes to racks—we’re reimagining what men’s apparel can be. This isn’t about going back to the past. It’s about moving forward with brands that speak to the lives our customers live today.

We invite you to come experience it for yourself. The men’s section at Lionel’s Western Wear is back—and it’s better than ever.

Marc Pena
CEO, Lionel’s Western Wear